1. A Name That Reflects Our Roots

Our beloved "Upper Hurst Farm" has served us extremely well over the years, but our business has grown and evolved, and we want our brand to do the same.

Hartington Hills is more than just a name - it’s a celebration of the stunning hilltops and rolling landscapes that we are immersed in. Hartington, a picturesque village steeped in history and charm, is at the heart of the Peak District, and the hills that embrace it are central to the beauty and spirit of the place we call home. Although not an official name for them, we have always referred to these hills as the Hartington Hills among friends and family. This new name ties us directly to the land we cherish.

2. A Broader Vision for the Future

The decision to rebrand is also driven by our vision for the future. As we continue to grow, we want our brand to encompass not only the physical placement, but the entire experience of staying, exploring, and relaxing with us in the Peak District. Whether it's our beautiful glamping yurt, cosy cottage and caravans, our excellent toilet and shower facilities, we wanted a name that captures the diversity of what we offer.

Hartington Hills means adventure, tranquillity, and connection to nature. It speaks of the many possibilities we see for the future - whether it’s hiking across the hills, hosting workshops in our new barn, or simply providing a peaceful retreat for those looking to unwind.

3. Embracing Our Growth and Expanding Our Community

Over the years, we’ve welcomed many guests from all walks of life: families, couples, solo travellers, retirees and outdoor enthusiasts. We’ve had the privilege of sharing this beautiful landscape with people from all over the world, and we want to make sure that as our community grows, we continue to offer an experience that is both personal and authentic.

The rebrand to Hartington Hills is about more than just a name change; it’s about fostering a sense of community, connection, and belonging. We hope this new name will make it even easier for our visitors to see themselves as part of something bigger, something rooted in nature and steeped in local heritage.

4. Preserving the Legacy, Embracing the Future

While the name is changing, our core values remain the same. We’re still a Mum-and-Daughter family business dedicated to providing exceptional experiences in the heart of the Peak District. Our commitment to sustainability, high-quality facilities, and a warm, welcoming atmosphere remains unchanged.

The rebrand is an exciting opportunity to build upon the strong foundation we've created over the years and to prepare for the future. We’re focused on bringing new experiences to our guests, from our new daytime event barn to our new coffee cart, all whilst ensuring that we maintain the care and attention to detail that our loyal customers have come to know and love.

5. What's Changing?

Nothing. Just the signage and a little upgrade here and there. Everything you know and love about our site will be exactly as you remembered, but you may find some new branded hoodies in our shop!

6. What's Next?

So, what does the rebrand mean for you? In the coming months, you’ll see our new look across our website, social media, and on-site signage. We’re excited to introduce new offerings, new events, and new opportunities to explore the beauty of the Peak District through Hartington Hills. But rest assured, the same friendly faces, the same commitment to quality, and the same love for this land will continue to be at the heart of everything we do.

We invite you to join us in this new chapter. Whether you’re planning a stay, booking onto a workshop, or simply looking for an adventure, Hartington Hills is here to offer you an unforgettable experience.

Thank you for your continued support. We can’t wait to welcome you to Hartington Hills - where the beauty of the land meets endless adventure within our ethos of peace and tranquillity.